Description

As part of the formal assessment for the programme you are required to submit a Principles of Marketing assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments

Learning Outcomes:

After completing the module, you should be able to:

1. Explain the marketing process, with particular reference marketing audits, orientation, environmental analysis, marketing planning

2. Distinguish the contribution of the elements of the extended marketing mix to effective marketing planning

3. Use the concepts of segmentation, targeting and positioning to respond to marketing problems

4. Apply the marketing mix in selected situations. 5. Show situational awareness when applying the extended marketing mix.