Description

Course Code MRK106N1A
Course Name Into to Marketing:
Instructor R. L ( Rick)  Andrew
Date Handout Week 3 – Tuesday, June 2, 2020
Assignment Individual work, submit hard copy
Due Date Week 5 –Tuesday June 6 at 7:00 pm, before class.  Late submissions may be subject to penalty.
Worth 20 Marks Total   (5% weighting)
Format Assignment should be completed using a computer and, if applicable,  with proper MLA source citing as indicated on the subject outline, see link:

http://library.senecacollege.ca/Research_Help/Citing_Sources/index.html

 

Assignment should be no more than 2 typed pages (handwritten as required ) Down load the document and type your answer on the paper the space will expand as you type . E mail back to me when complete

1) Outline with some detail the Marketing Mix                                       (8 marks)

2) Outline with some detail the Marketing Environmental Scan        (10 marks)

3) Which of the Marketing Environmental Scan elements should marketers stay keenly attuned to?                                                                                                                 (2marks)