Marketing Environmental Scan
Description
Course Code | MRK106N1A |
Course Name | Into to Marketing: |
Instructor | R. L ( Rick) Andrew |
Date Handout | Week 3 – Tuesday, June 2, 2020 |
Assignment | Individual work, submit hard copy |
Due Date | Week 5 –Tuesday June 6 at 7:00 pm, before class. Late submissions may be subject to penalty. |
Worth | 20 Marks Total (5% weighting) |
Format | Assignment should be completed using a computer and, if applicable, with proper MLA source citing as indicated on the subject outline, see link:
http://library.senecacollege.ca/Research_Help/Citing_Sources/index.html
|
Assignment should be no more than 2 typed pages (handwritten as required ) Down load the document and type your answer on the paper the space will expand as you type . E mail back to me when complete
1) Outline with some detail the Marketing Mix (8 marks)
2) Outline with some detail the Marketing Environmental Scan (10 marks)
3) Which of the Marketing Environmental Scan elements should marketers stay keenly attuned to? (2marks)
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