Description

The industry in which it operates, and the characteristics of the new product. Research at least seven peer-reviewed articles related to marketing newly developed products or services. Analyze the critical factors related to the development of new products or services and their relation to the marketing strategy. Prioritize the importance of each factor and select two or three that have been discussed in this course, which could have the highest impact on the success of the new product (e.g., developing product features, service offerings, pricing, promotion, distribution, etc.). Identify trends and current research conclusions related to the selected factors. Evaluate the relevance of behavioral economics, Big data, and social media in a marketing campaign for the selected product. Recommend best approaches for a successful marketing campaign for the product you chose.