Description

THE CHANGING DRIVERS OF GROWTH

E-commerce in Canada is growing and evolving rapidly. Online shoppers are at the wheel, driving that growth and change. More of them are shopping online than ever before, creating an exciting retail landscape composed of a mix of shopper segments with unique behaviours and expectations.

As these shoppers move more of their spend online, the e-commerce retail industry is transforming to meet evolving shopper needs, while delivering an optimal end-to-end customer experience. Some 5,000 online shoppers in Canada shared their behaviours and opinions in an online survey. The findings reveal the state of the Canadian market and the changing mindset of the online shopper. This translates into meaningful insights enclosed in this paper for any e-commerce retailer or marketer looking to better understand and grow their shopper base and capture a greater share of the expanding e-commerce market.

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