Description

In this assignment, you will assess the performance metrics that can be used to evaluate the success of innovation and marketing. The assessment must include: Discussion on the importance of metrics Discuss/assess at least five metrics to measure innovation Discuss/assess at least five metrics to measure marketing strategy Recommend the appropriate metrics to use for your company In addition to the text support your paper with the minimum of two peer-reviewed articles. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included. Length: 3-5 pages not including title page and references Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards —