How does Marketing Research add value to New Product Development and Launch Strategy? Write a report that describes how marketing research will ensure a more successful product launch. The report must include: Introduction Description of the product being launched Describe the marketing research tools you’d use prior to launch Identify how marketing research adds sound data/information Identify suggestions you can recommend based upon your research. The first step to this assignment is to choose a product and/or a company and a product. You have FREE reign here to choose any product/company.