Description

Learning Outcomes:

After completing the module you should be able to:

1. Identify and justify ways in which the promotional mix can be coordinated to communicate effectively with stakeholders.

2. Audit an organisation’s communications strategy.

3. Apply advertising theory to practical situations and utilise marketing research to make effective decisions.

4. Assess and select appropriate channels of communication for marketing. Your assignment should include: a title page containing

your student number, the module name, the submission deadline and a word count; the appendices if relevant; and a reference list in Arden University (AU) Harvard format. You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.