Marketing Assignment

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Description

How Ikea took over the world

  1. What were the biggest challenges Ikea faced before becoming an international giant?

  1. Explain how the international cultural environments influenced the extent to which the elements in Ikea’s marketing channel were standardized and the degree to which they were adapted.

  1. What are the advantages and disadvantages of IKEA’s product strategy to customize their products for the global market?

  1. Which of Hofstede’s cross-cultural dimensions do you think best explains the success of Ikea’s marketing strategy with China, its fastest-growing consumer market?

  1. How would you describe Ikea’s leadership style with their employees and suppliers – participative, supportive or directive?

IKEA’s Strategy in India: If We Build It, They Will Come

  1. How is IKEA modifying its business model in India? What actions has it taken to ensure it is successful?

  1. What will be the biggest obstacles for IKEA to create a competitive advantage in India?

  1. How is the retail market in India different from the retail environment in the United States and other industrialized nations?

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Marketing Assignment

/in /by
Description

How Ikea took over the world

  1. What were the biggest challenges Ikea faced before becoming an international giant?

  1. Explain how the international cultural environments influenced the extent to which the elements in Ikea’s marketing channel were standardized and the degree to which they were adapted.

  1. What are the advantages and disadvantages of IKEA’s product strategy to customize their products for the global market?

  1. Which of Hofstede’s cross-cultural dimensions do you think best explains the success of Ikea’s marketing strategy with China, its fastest-growing consumer market?

  1. How would you describe Ikea’s leadership style with their employees and suppliers – participative, supportive or directive?

IKEA’s Strategy in India: If We Build It, They Will Come

  1. How is IKEA modifying its business model in India? What actions has it taken to ensure it is successful?

  1. What will be the biggest obstacles for IKEA to create a competitive advantage in India?

  1. How is the retail market in India different from the retail environment in the United States and other industrialized nations?

Needs help with similar assignment?

We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paper

Get Answer Over WhatsApp Order Paper Now