Marketing Assignment
Description
TASK: Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE.
Your report should include:
- A brief introduction to the company and its products
- A theoretical literature review on the following concepts – segmentation, targeting and positioning
- A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.
- An evaluation of the attractive of the target segment using Porters five-force model.
- POP and POD’s for your chosen service.
- Draw a perceptual map that will help you analyse the market position of your chosen service outlet.
- Conclusion and recommendation
Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
- Word file, report should be between 2000 and 2500 words in length
- Times new roman, font 12, justify alignment, 1.5 lines space.
- This assignment represents 10 % of the total grade.
- Look below for the cover page format
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