Description

Identify the important attributes for your chosen product (Apple iPhone) and select two key variables for your perceptual map. Prepare a perceptual map for your chosen product (Apple iPhone) and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following: Develop a Summary slide. Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral). Identify a Perceptual map. Explain the Map placement. Identify your references. Format your assignment consistent with APA guidelines.