Description

You have been asked to assist your organization’s marketing department to better understand how consumers make economic decisions. Prepare a 12-15 slide PowerPoint Presentation that includes the following: The impact the theory of consumer choice has on: Demand curves (10 points) Higher wages (10 points) Higher interest rates (10 points) The role asymmetric information has in many economic transactions (10 points) People not being rational in behavior economics (10 points) Cite a minimum of 3 peer-reviewed sources. Must also include: Correct use of economic concepts and shows ability to link theory to real life applications. Evidence of substantive research and preparation through the use of appropriate/relevant and up-to-date examples to support arguments/statements.