IT Homework
Company Background
Perfect Coffee is an Australian coffee company and chain based in Sydney, NSW. Perfect Coffee is one of the largest coffeehouse set of companies in the world with 2,861 stores in 12 countries:
Country | Store Count |
Australia | 442 |
The United States | 642 |
England | 288 |
China | 317 |
Japan | 212 |
Turkey | 160 |
Canada | 386 |
Others | 414 |
Perfect Coffee specialises in selling superior coffee beans which are sourced from world’s top quality coffee producers, including El Salvador, Colombia, Kenya, Indonesia, Guatemala, Panama, Brazil, Puerto Rico, and Hawaii. The company has its own coffee roaster facilities which are equipped with in-house roasting equipment.
Perfect Coffee also sells espresso machines and accessories which are used to brew espresso from coffee capsules. The company manufactures both machines and capsules they sell which can be purchased through a number of online stores and supermarkets. The company has never had its own retail stores to sell espresso machines and accessories.
It was reported in the previous board meeting that the opening of Nespresso Boutiques in NSW was extremely successful for Nespresso which resulted in a substantial decline in Perfect Coffee’s sales of espresso machines and by-products in NSW within the last six months. It was decided to launch a counterattack to Nespresso by opening a Perfect Coffee Espresso Boutiques in NSW with the aim of not just retaining the current customer base, but also to regain the brand image. Perfect Coffee intends to expand their retail outlets across Australia over the next year.
Perfect Coffee Direction
Mission statement
With the planned expansion, the mission statement is; “to be the leading manufacturer and retailer of quality coffee products in Australia”.
Strategic goals
1. To retain market share in the distribution of its Perfect Coffee hardware (equipment).
2. To retain market share in the sales of its consumables (raw coffee and pods).
3. To develop 10% market share of the cafe retail business.
Operations
The board requested the following operations to achieve the strategic goals:
· Human Resources – to develop a new intern model
· Manufacturing – to increase production of hardware and consumables
· Logistics – to increase productivity in its warehouse and transport operations
· Sales & Marketing – to increase marketing strategies and sales targets
· Finance – to strengthen reporting procedures for financial viability and resourcing
· Retail – to develop a chain of retail outlets for hardware, consumables both raw materials and coffee
Business Case
As a result of this board meeting, Perfect Coffee management have requested that the HR manager develop their labour force to meet the growth requirements of the future. The HR Manager is well aware of the expense associated with recruitment externally, particularly the delay in finding the right people and the retainment of new recruits into the organisation. Her analysis reveals that of the recent recruitment drive:
· 4 applicants were successfully inducted into the organisation from an initial 112
· The time taken from initial advertising to employment of these 4 individuals was 5 months
· Of the 4 individuals, 1, was not appropriate as they underperformed in their trial period, and 2 left as it was not the type of work they were looking for – leaving just the one success
· this process cost the company approximately $8,000 in advertisements, $90,000 in lost productivity through the whole recruitment and induction process.
As a result, the HR Manager, is abandoning the traditional external recruitment process in favour of an internship model. She believes that if individuals get the exposure to the company and all its facets, they will be better informed to make decisions about their future. This will be a win-win for both parties, because it is an historical fact that interns are not an expensive form of labour. In addition, they develop well rounded skills covering all facets of the operation. They are young, enthusiastic and malleable to the culture required of employees.
Project Statement of Work
The HR Manager is well aware that the current resources to support an active intern model are not conducive to the demanding outcomes required in the next three years. She notes that the whole staff handbook is about following protocol with little in strategies to support individuals in their career with Perfect Coffee.
She has identified a number of strategies to address this support shortfall but of particularly focus is the conversion of an intern into future employed positions. There is a dearth of data in the public domain complaining that the conversion of interns into secure paid employment is questionable. The HR Manager, wants this addressed so she has identified a number of strategies that she believes will assist in this transition. She wants a resource kit dedicated to the professional development of interns. Within this resource kit are three particular initiatives:
· how to write a ‘killer’ resume
· how to write a ‘job landing’ cover letter
· how to master the interview process.
The HR Manager has invited you a project officer with Perfect Coffee to develop one of these three PD resources. She has trust in your past skills demonstrated over many years in the organisation and will give you total authority for decision making within an approved budget.
As part of Perfect Coffee’s innovative approach to the way it does its business, she strongly suggests that you form part of a team of three. To give all exposure to project leadership skills, she would like each of the three members to lead aspects of the project. She believes this is best done by having each team member take ownership and the lead role for one of the three initiatives listed above. In this role, the lead officer for their particular initiative, will coordinate this aspect of the project.
This approach will require your team to work together but within each of the three initiatives (resume, cover letter, and interview) you each will be able to demonstrate the skills of a lead project officer. It should be noted that Perfect Coffee intends to sustain the rapidly changing environment of manufacturing and retail and therefore believe in quality. The HR Manager expects high standards from the team and in all the reporting activities, she will be critical of poor competence and will expect her feedback to be addressed in the pursuit of excellence.
Because of this benchmark of quality, she will relieve you of any other duties in Perfect Coffee which will free up your time so that you can remain focussed on the project alone. She will provide you with all resources that she believes are reasonable in your Project Charter. She will not put a figure on this but expects you to produce in your budget, your forecast which she will approve if deemed appropriate. Your current annual salary is $80,000 for this tax year based on 52 weeks of work in total with an agreed 35 hours of weekly schedule. Finally, though she has given you complete authority within the approved project scope, she does expect regular updates of the progress with the project. Therefore, she expects that your Communications Plan be implemented and monitored to ensure all parties are kept up to date.
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