Description

Learning Outcomes:

On successful completion of this assignment you will be able to:

1. Critically assess the main approaches to Internet Marketing and E-Promotion

2. Identify and appraise changes in marketing brought about by digital marketing and analyse their effects and marketing strategies

3. Demonstrate a critical understanding of new age and digital marketing tools and discuss the means of deploying the tools

4. Identify new age and digital marketing tools and design digital and new age marketing campaigns using these tools

5. Develop their knowledge of companies that have successfully used and implemented eMarketing Strategies