Description

FORMAL REPORT INFO

STUDENTS WILL STUDY TWO SIMILAR AMERICAN CORPORATIONS OR FIRMS TO DETERMINE WHICH ONE MORE EFFECTIVELY USES SOCIAL MEDIA AND ITS ONLINE PRESENCE FOR BRANDING, COMMUNITY BUILDING, ETC.

THIS PAPER MUST INCLUDE:

A VERY BRIEF HISTORY OF THE COMPANIES AND THEIR PRODUCTS, SERVICES, BRANDS

RHETORICAL AND VISUAL ANALYSIS OF COMPANY WEBSITES, BLOGS, AND SELECT SOCIAL MEDIA POSTS

A DETERMINATION REGARDING WHICH COMPANY HAS MORE SUCCESSFULLY CREATED AND CULTIVATED A STRONG BRAND AND POSITIVE PUBLIC IMAGE

GUIDELINES FOR STRUCTURE AND LAYOUT OF REPORT:

3000 words (approx. 8 – 10 pages).  Word count must appear on the document and does not  include front matter or bibliography.

Single spaced paragraphs with double spaces between them

APA style for in-text citations and bibliography

No cover sheet required, but must have title page exactly as shown in TBW

No abstract required, but Executive Summary is a must

Please bind in transparent plastic and include word count after the conclusion

A minimum of 10 sources required:

4 peer-reviewed articles  (this is a minimum)

2 books (also a minimum but can include textbooks)

4 freebies (websites, social media, etc. – this is a maximum)

Personal interviews are extra but welcome

Visuals of some sort are required.  Exactly what to add and where to add it is to students’ discretion, although students may not include fewer than three.

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