Description

Introduction

Start your paper here. An introduction paragraph is a good idea. It should state the

TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence

in each paragraph.

Blue Shield 65 Target Markets

Indent first sentence in each paragraph five spaces. Describe your Customers. By ages,

and other demographic attributes

Goal for Communications on Blue Shield 65 Target Markets

Be specific. Indent five spaces the first sentence in each paragraph.

Key Message Needed

Be specific. Indent five spaces the first sentence in each paragraph.

Media Recommendations

Be specific. Indent five spaces the first sentence in each paragraph.

Timing for Media for Blue Shield 65 Target Markets

Be specific. Indent five spaces the first sentence in each paragraph.

Conclusion

Your final paragraph should provide a summary of your paper. This reminds the reader of

where you took them on your road trip. It is similar to reviewing your photographs after a

vacation. There should be no new information included in the conclusion.