Description

Select a mature product and a country to export this product. (You must initiate the export process from the US). Following the outline below, your project consist in developing a comprehensive marketing plan to relaunch the product of your choice in your selected country taking into account the following requirements: Positioning. Rename your product. Develop a value proposition. Distribution. Explore E-commerce options. Consider logistics and transportation issues. List any product liability considerations (if any). Communications. Propose specific sales (e.g. sales agents) and promotion strategies. Pricing. Propose specific pricing techniques in accord to your desired market. As an additional guide, please refer to chapter 1 (p. 15) and the appendix A: A Sample Marketing Plan.