Description

Learning Activity #1 Considering the five basic options listed below that are available for competing in international markets, discuss in detail the factors that a firm must consider when selecting each of these strategic directions. Exporting, Creating a wholly owned subsidiary, Franchising, Licensing, and Creating a joint venture or strategic alliance. Learning Activity #2 A disruptive strategic move by a company can create chaos within an industry. Identify a discuss some counter strategies a firm might consider in order to re-establish a competitive position under a move that disrupts normality within an industry under each of the following disruptive moves: a) Adopting new innovative technology. b) A dramatic decrease in price.