Marketing Strategy
Description
IBA/HBA/EBA/MCI Weekly Assignment
Module name: | Strategic Marketing MA34 | ||
Module code: | MA34 | ||
Location: | Online module area | ||
Teacher(s): | Evangelia Konstantinidou | ||
Block: | 6 | 25% of the class attendance | |
Assignment instructions: | · Students are required to write an weekly assignment of a minimum of 500 and a maximum of 750 words.
· All submitted files should be in a digital editable format preferably MS Word.
· The deadline to complete and submit weekly class participation assignment is the respective LW Friday @1600 hours (CET, Dutch time).
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Weekly Assignment:
‘’Simple Rules’’ as a Marketing strategy is selecting key marketing strategic processes.
- Compare and Discuss the approach of ‘’Simple Rules’’ with the approach of ‘’Position’’ and ‘’Resources’’. What are the strategic processes a manager should apply to seize business opportunities?
- Describe the Type of Simple Rules that can assist a manager to fulfill the purpose of expanding a business at a global scale.
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