Description

TASK: Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE.

Your report should include:

• A brief introduction to the company and its products
• A theoretical literature review on the following concepts – segmentation, targeting and positioning
• A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.
• An evaluation of the attractive of the target segment using Porters five-force model.
• POP and POD’s for your chosen service.
•  Draw a perceptual map that will help you analyse the market position of your chosen service outlet.
• Conclusion and recommendation

Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.

• Word file, report should be between 2000 and 2500 words in length
• Times new roman, font 12, justify alignment, 1.5 lines space.
• This assignment represents 10 % of the total grade.
• Look below for the cover page format

Needs help with similar assignment?

We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paper

Get Answer Over WhatsApp Order Paper Now