Justice League Movie
Description
Section 1: MULTIPLE CHOICES. Choose the one alternative that best completes the statement. (5 questions, 2 points each, total 10 points)
While using the bus in Paris, Abdulrahman noticed an ad of his favorite movie “Justice League” above his seat. This is an example of:
Outside poster
Aerial banner
Inside card
Terminal poster
______________occurs when the primary buyer gives a magazine to another person
Pass-Along readership
Primary circulation
Common circulation
None of the above
While shopping at a local retail store, Maha sees an ad for Nivea sunscreen lotion on the back of her shopping cart. This is an example of:
Billboard advertising
Transit advertising
Digital advertising
In-store media
Naser visits Gate Mall and notices an advertisement for OSN cable on a large LCD screen. This is an example of a(n):
Digital billboard
Aerial advertising
Billboard
In-store media
X-Cite Kuwait uses blimps in their latest advertisement. This is an example of:
Transit advertising
Mobile advertising
Aerial advertising
Digital advertising
Section 2: TRUE/FALSE. Circle “True” if the statement is correct and “False” if the statement is wrong (5 questions, 2 point each, total 10 points)
- Sales promotion involves some type of inducement that provides an extra incentive to buy.
TRUE FALSE - Sales promotion activities cannot be targeted to different parties in the marketing channel.
TRUE FALSE - Sales promotions are typically not considered a part of the IMC planning process.
TRUE FALSE - A major reason for the increase in spending on sales promotion is that the promotion industry has matured over the past several decades.
TRUE FALSE - A major reason for decrease in sales promotion is that customers have become less brand loyal.
TRUE FALSE
Section 3: Put sales promotion tools in the correct box. (10 questions, 2 point each, total 20 points)
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